Written by: Eleanor Goldberg
Posted: Sunday, 04 May 2008
How the CEO of the Jarden Corporation balances work, family
and ultra events.
Martin Franklin, 42 may shun early mornings, but that
doesn’t mean the Ultraendurance athlete and CEO of Jarden—a $6 billion consumer-product
conglomerate—gets much sleep. The British expat lives on his Blackberry and
runs his Rye-headquartered company from home in Aspen, regular business trips,
or at factory tours after running 100.3 miles.
Fine. Racing from a race to a meeting may have only happened
once, but that’s not to say Franklin wouldn’t do so again. With only two hours
until North Carolina’s 24-hour Ultramarathon’s official ending, Franklin
crossed through a factory door instead of a finish line. “I had to go, so I did
my 100 and I left. I came in like ninth.”
This is the life a philanthropist, business mogul, Ironman,
Ultrathlete, dad, husband and occasional party-goer leads. Just as one
exhilarating and physically all-consuming event winds down, the easygoing, but
full-gear mode guy immediately incorporates another. “If I dedicated myself to
nothing but running, I would be a little boring. If I did nothing but business,
I would be equally boring. I mix it up.”
How does one individual collect millions for charities such
as the Wounded Warrior Project and One Family Fund, partake in the planet’s
hardest endurance events, raise a family and oversee a successful corporation?
“Poorly,” Franklin laughs.
The truth? “Everything has a balance.”
He strikes such equilibrium by training heavily on weekends
and lightly during lunch, fundraising with his family and even competing with
his eldest of four children. Last summer, Franklin and his 16-year-old
completed the Jarden Westchester Triathlon together. “I raced with him the whole
way, it was a great bonding experience. Though he actually tried to lose me in
the last 100 yards.”
What really enables Franklin to adeptly finagle such
disparate challenges is his refusal to capitulate. Ever. After being told by a
past participant that Badwater, a non-stop 135 mile Ultramarathon from Death
Valley to Mt. Whitney, Calif., “is the hardest race and you should never do
it,” Franklin thought, “Of course I really want to.” And he did. In 49:29:24.
He slept for a total of 50 minutes. The balancing act isn’t so much at play
during extreme races though. “Nasty things can happen. I don’t think it’s good
for my kids to see me when I’m really in pain.” Franklin has never used a coach
or tried to justify skipping training. “I can make very good excuses not to
workout any day of the week. I have kids, meetings to go to.” But he won’t.
Why? “I just enjoy the idea of running all day and all night. You stretch your
body to its limits and you go to another place, some kind of lala land. It’s
like taking a drug without the drugs. I’m a happier person because of it.”